Thought Equity Motion helps unlock the value of video content through rich metadata application and management tools.

“Smart Content” metadata improves efficiency and access within an organization by making content searchable and allowing rules around content use and distribution to be stored at a frame level and applied dynamically. This metadata also drives new revenue opportunities by supporting multiplatform delivery, social engagement, and highly targeted monetization.

Metadata management is conducted through the cloud on a single Web-based platform easily integrated with an organization’s other systems and workflow. Thought Equity Motion can provide logging and curation services for its partners as well as offering tools for them to augment and manage their own metadata.

Entertainment and news content can include rich contextual and rights information to make it more accessible. Sports rights holders can create play-by-play and moment-based curation to power offerings like the NCAA Vault and ACC Vault

T3 Metadata Editor

The T3 Metadata Editor is offered as a module within Thought Equity Motion’s Hosted Video Platform, enabling web-based access to users across the organization without the complexity of software installation or proprietary formats. This flex-based app supports multi-track, frame level metadata, with both automated tools (such as facial recognition, scene detection, and script synching) and manual workflows. Its open, flexible structure enables organizations to own their own metadata and easily create new tracks and templates for delivery.

Case Study: Sony Pictures Entertainment

Sony Pictures Entertainment is leveraging “Smart Content” metadata to drive new value from its film library by supporting both new consumer offerings around multiplatform broadband delivery and social engagement as well as supporting greater operational efficiency with a holistic, standardized, enterprise-wide metadata repository.

Sony Pictures is utilizing the T3 Metadata Editor to:

• Search by actor, line of dialogue, location, and a range of other parameters so that they can create interactive features that enable fans to search for words within the script and share their favorite moments
• Manage restrictions around product placements, talent clearances, and music in order to dynamically create trailers, clips, and other edits for online promotion, social linking, and targeted ads

To request an upcoming White Paper on how Sony Pictures Entertainment is leveraging Thought Equity Motion’s Metadata toolset, send an email to marketing@thoughtequity.com